More evidence for the growing ambition of online concerts for bigger artists comes with Kylie Minogue’s ‘Infinite Disco‘ event on 7 November.
It’s the latest event from Driift, the company launched earlier this year by ATC Management, with investment from Beggars Group.
The 50-minute show will blend tracks from Kylie’s new album ‘Disco’ with older hits, with the promise of visual and choreographic wizardry.
The details show how the format of these online performances is solidifying too. Tickets will cost $20 or local equivalent, and there will be four different broadcast times: for Australia, New Zealand and Asia; UK, Ireland and Europe; USA and Canada (east coast) and USA and Canada (west coast).
A pre-sale will offer fans the chance to win a virtual meet’n’greet with Minogue, and there will be album+ticket bundles too. There will be no on-demand viewing after the broadcast times. As with previous events (e.g. Nick Cave) the performance itself will be pre-recorded.