The timing may be awkward given the renewed DMCA takedown notices currently battering Twitch, but Amazon Music is stepping up its livestreaming activity, including with its sister platform.
It’s launched a new weekly show called Breakthrough Live, which will air live performances from artists in a different genre every Tuesday. The show will be broadcast live both on Amazon Music’s Twitch channel, and within the Amazon Music mobile app.
It’s part of Amazon’s wider Breakthrough program focusing on emerging artists – its equivalent to Spotify’s Radar or Apple Music’s Up Next. The service has also launched a series of genre-specific Breakthrough playlists, which will include the artists performing on the new weekly show.