It sounds like a supergroup for the ages, doesn’t it? But what George Michael, Prince and John Lennon have in common is that their estates and labels have been working with TikTok to bring their legacies into the world of short video clips.
A licensing deal for Prince’s music plus an official TikTok profile came in June, followed by a similar partnership for John Lennon earlier this month. Now George Michael, courtesy of a deal with Sony Music UK.
As with the previous deals, this’ll see a selection of Michael’s music made available for TikTokers to use in their videos, along with an official profile with footage from his career. It’s early days, but the clip blending ‘Fast Love’ and UK Prime Minister Boris Johnson suggests the account has a decently impish sense of humour.
The news came as TikTok revealed a new weekly music show, ‘Watermarked’, which will air on its live channel at 11.30pm ET.
A different artist each week will talk through their new album, just before its release on streaming services. It’s TikTok’s equivalent to YouTube’s recently launched ‘Released’ show. Trippie Redd will kick off TikTok’s show on 29 October.