Apple has a history of music-related livestreams: for example the broadcasts of its London iTunes-branded concerts back in the day. There’s something interesting happening this year around livestreams and artists though.
We wrote about Apple Music’s virtual listening party for Victoria Monét in August, and now it’s repeating the trick for country star Keith Urban.
1,000 of his fans on Apple Music will be able to join a virtual listening party for Urban’s new ‘The Speed of Now Part 1’ album. The event today (17 September) is branded under the ‘New Music Daily’ playlist, with Apple Music’s Zane Lowe on hosting duties for the Q&A section.
In its announcement, Apple made it clear that these listening parties are here to stay: “Acting as an event extensions of some of Apple Music’s most popular and influential playlists, these virtual listening parties could include everything from unreleased tracks, to special guests and surprise performances and will also give fans the opportunity to chat live with their favourite artists”.