Thursday, September 17, 2020

Beatleap video-editing app includes Epidemic Sound music | Music Ally

Lightricks is the developer behind popular photo and video editing apps like Facetune and Videoleap, with more than 350m downloads so far. Now it’s launching a new creativity app with a music twist.

It’s called Beatleap, and it’s a partnership with production music firm Epidemic Sound. The app helps people to edit their videos to fit with more than 1,000 songs from the latter company’s catalogue.

“Utilising machine learning, the app determines the exact moment to slow down or speed up a user’s video to perfectly align with the beat of the music,” is how Lightricks put it.

“Users simply pick the clips and the music, and Beatleap combines them. Effects and filters can be applied with simple taps, with the ability to increase the intensity and shuffle choices.”

It’s the latest partnership for Epidemic Sound, following a deal with Adobe to add its music to that company’s Adobe Stock library in June. Like Lightricks’ other apps, Beatleap’s business model is freemium: it’s free to download and use, with an in-app subscription to unlock ‘pro’ features.

Stuart Dredge


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