When people think about what ‘the next Fortnite’ might be, they often fall into the trap of expecting it to look and play a lot like Fortnite.
However, what if it’s less about guns, and more about a bunch of bouncy Minions-y characters bundling around neon-splashed obstacle courses like a cartoonish Takeshi’s Castle / It’s a Knockout (delete according to your age and/or game-show cultural background) though?
Released last week for PlayStation 4 and PC by developer Mediatonic and publisher Devolver Digital, it’s already neck and neck with League of Legends as the most-streamed game on Twitch; and has topped the chart on digital games store Steam, making it a bona-fide hit.
The game is entirely online-multiplayer, with 60 players whittled down to one victor over a series of slapstick mini-game rounds.
There are two in-game currencies, kudos and crowns, which can be earned or bought then spent on cosmetic (i.e. they change the look of the player’s character but don’t give them a gameplay advantage) items.
That might be the opportunity for partnerships from a music industry perspective: Fortnite-style in-game concerts wouldn’t suit Fall Guys, but (as an example) Billie Eilish or Lizzo outfits would be perfect.
Time will tell if this is a short-term craze or a longer-term success – the new Draw Something or the new Fortnite, respectively – but if you work with artists whose aesthetic might fit in, it’s worth keeping an eye on.