Digital music distribution is still a standalone business: either as an independent company or within the umbrella of a major label.
But distribution is also a feature for a growing number of technology companies: whether they start with music-creation, analytics, mastering or other tools for artists, adding the option to get music onto streaming services and download stores is increasingly the next step.
The latest example is called AvidPlay, and it’s been launched by Avid and Dolby. “Release your music on 150+ major streaming outlets around the world,” is the promise. “AvidPlay makes music distribution easy… get discovered, grow your fanbase, and keep 100% of your rights and earnings with no hidden fees.”
So far, so standard for distribution. But given the nature of these companies, there’s a particular focus on hi-res music: delivering tracks in the Dolby Atmos format to services (like Amazon Music and Tidal) which support it. Whether that’s enough of a pull to tempt artists and labels away from their existing distributors, we’ll see.
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