BTS may have set a Guinness World Record for the 756,000 paying fans who watched their recent livestreamed concert, but the virtual Tomorrowland Around The World festival notched up an even bigger number.
Pollstar reported that the online event attracted more than one million viewers over its two days. Bear in mind that this was a paid event: tickets cost €20 for the weekend or €12.50 for a day, although the promoters have not yet broken down the sales.
Even if all those one million people had just bought a single day pass, it’s a gross of €12.5m ($14.7m) – although the caveat is whether every single viewer paid to watch.
More than 60 artists including Katy Perry, Steve Aoki, David Guetta and Tiësto filmed their performances in green-screen studios in Belgium, Los Angeles, São Paulo and Sydney, to be broadcast within a high-tech virtual environment.
Attracting more than a million people to pay to watch online is an impressive achievement. That’s not the end of the story though: yesterday, the festival opened its ‘relive’ video-on-demand platform, which makes the various sets available to watch for the next two weeks. Weekend ticket buyers can access it as part of their ticket, while everyone else will pay €12.50.