Music streaming service Gaana is the latest company hoping to capitalise on the recent ban on TikTok (along with 58 other apps of Chinese origin) in India.
This morning, Gaana announced a new feature for its app called HotShots, describing it as “a platform that allows Indian content enthusiasts an intuitive, seamless and snappy tools to create & share short viral videos and stories”.
The company added that HotShots “offers emerging and established Influencers an opportunity to migrate to a robust Indian platform and build their own success stories” – note the ‘robust Indian platform’ which is a clear reference to TikTok’s current troubles.
HotShots will also offer a range of ‘HotShot Challenges’ around music, comedy and dance, following in the footsteps of that rival.
Gaana isn’t alone in hoping to fill the gap left by TikTok’s ban in India however. Homegrown short-video apps like Roposo, Chingari and Mitron have seen spikes in their downloads, while US-based Triller topped the iOS App Store chart in India this week, and Instagram is expanding its TikTok-style ‘Reels’ feature to India too.
Note, Gaana’s parent company, The Times Group, also has (via its Times Bridge investments arm) a stake in another social music video app, Smule, which is also popular in India.