Research firm Nielsen Music/MRC Data has published the ‘fifth wave’ of its ongoing study of Covid-19’s impact on the music and entertainment industries, based on surveys in the US up to the week of 10-14 June.
Among the findings: audio and video music streams have recovered from their initial decline in the early weeks of the US locking down, and a second dip in early June coinciding with protests across the country.
The net impact of those declines, though: “Given how streaming was trending, we can approximate the industry missed out on nearly 900 million streams,” suggests the report.
The study is also tracking the confidence in music fans in attending concerts once the pandemic has passed or a vaccine is available. 26% of the general US population would now be willing to attend a live event one month or less after that point – up from 18% in mid-June.
Meanwhile, 22% of respondents said they have watched a virtual concert or livestreamed performance in the last fortnight, with 37% saying they are likely to do so in the next two weeks.
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