Last weekend, K-Pop stars BTS held their first ‘Bang Bang Con The Live’ livestreamed concert, organised through a partnership between Big Hit Entertainment and US firm Kiswe Mobile. It let fans choose from one of six camera angles for a 12-song set that saw the band move between different ‘rooms’ (using stage decor) with talking interludes. Was it successful? The BTS Army made sure of that.
According to Big Hit, the concert attracted more than 756,000 viewers at its peak – AND it was a paid event rather than a free livestream.
Fans paid 29k won (around $24) to watch if they were members of BTS’ official fan club, or 39k won ($32) if they weren’t. That means a minimum of $18.1m in ticket sales – and Big Hit also said that more than 10,000 people joined the fan club due to the concert.
“This was the largest paid online concert to be held in the world,” said Big Hit in a statement to newspaper Korea JoongAng Daily. “Even though the performing arts industry is struggling during Covid-19, BTS has opened up new possibilities through this online performance.”
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