Monday, April 6, 2020

Report suggests Apple might buy live-VR startup NextVR | Music Ally

Music Ally has been writing about virtual-reality startup NextVR since 2015, when it raised a $30.5m funding round from investors including the Madison Square Garden Company for technology that would enable music concerts and sports events to be broadcast live to VR headsets. T

he company had already streamed a concert by Coldplay. It then signed a deal with Live Nation to explore VR concert broadcasts; and raised another $80m in August 2016. Now it seems NextVR could be an acquisition target for one of the biggest tech companies of all: Apple.

“The acquisition is expected to be valued around $100 million, and a shell company formed this year that’s believed to be Apple is hiring most of the engineers who develop the product,” reported 9 to 5 Mac.

“While the acquisition hasn’t closed yet, the two companies have began informing employees who will need to relocate from the San Diego area to presumably the Cupertino area.”

Apple has yet to comment. However, another company that it HAS acquired is Dublin-based startup Voysis. It’s not a music/tech firm though: instead, it helps voice assistants converse more naturally – so could be handy for the future development of Apple’s Siri.

Stuart Dredge


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