Ahead of being inducted into the Rock and Roll Hall of Fame this weekend, Irving Azoff has been talking to the Los Angeles Times for a profile. It includes some entertainingly spiky views on the state of music licensing in 2020.
“These people, when they start out — whether it’s Facebook, Snapchat, TikTok, whatever — they resist paying for music until you go beat the f*** out of them. And then of course, none of them pay fair market value and they get away with it,” said Azoff.
“Your company’s worth $30 billion and you can’t spend 20 grand for a song that becomes a phenomenon on your channel? Even when they pay, artists don’t get enough. Writers don’t get enough. Music, as a commodity, is more important than it’s ever been, and more unfairly monetised for the creators. And that’s what creates an opportunity for people like me.”