Wednesday, November 11, 2020

Audiomack’s new WMG licensing deal includes Africa | Music Ally

Streaming service Audiomack has a new deal with Warner Music Group, which for the first time includes Africa, Canada and Jamaica.

It’s the first of those that’s most interesting, coming just a week after Audiomack announced a partnership with smartphone maker Transsion Holdings in that region.

“Under the new deal, not only will our teams benefit from a range of key A&R, marketing, and data commitments in Africa, but Audiomack will also help support our African artists’ international expansion into the US and western markets,” said WMG’s Alfonso Perez Soto in a statement.

Audiomack currently has more than 16 million monthly active users, double the eight million it had in August 2019, when WMG became the first major label to license the service.

Stuart Dredge


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