Friday, October 2, 2020

WMG’s latest partnerships: Tips Music in India and SOSV in Asia | Music Ally

Post-IPO, there’s a flurry of dealmaking and senior appointments happening at Warner Music Group, as the company gears up for its next stage of growth. Today alone it has announced new partnerships with Indian company Tips Music and investment firm SOSV.

The former deal will see Warner Music India distributing the film-music label’s music in India, while WMG’s distribution division ADA will handle it worldwide.

“Tips’ Hindi YouTube content receives more than 5.1 billion views per month, so the appetite for its music is there for everyone to see,” said Warner Music India MD Jay Mehta.

The SOSV deal is focused on startup rather than music catalogues. Warner Music Asia and SOSV will be jointly investing in some of the startups who are part of the latter’s Chinaccelerator and Mox tech accelerators. You can see some of the entertainment startup alumni for Chinaccelerator here, and some of those for Mox here.

In separate news, WMG has appointed Ceci Kurzman, president of Nexus Management Group, to its board of directors. She’s replacing recorded music boss Max Lousada, as part of WMG’s plan to only have one of its management execs (CEO Steve Cooper) also on its board.

Stuart Dredge


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