Triller has been making the most of TikTok’s recent troubles, poaching creators, trumpeting its user growth and even pitching itself in the US as “a form of patriotic capitalism”. But with that higher profile has come scrutiny of Triller’s licensing status, not least from US publishing body the NMPA.
On the other side of the Atlantic, in Europe, Triller has a new licensing deal in place today though. It’s with Ice, the pan-European licensing hub originally created by collecting societies PRS for Music, Gema and Stim.
“The deal covers Triller from its launch and will support the growing service by licensing it into 160+ territories for rights represented by Ice’s society and publisher rights holders,” announced Ice – the latter group including Concord, Downtown and Peermusic.
“This deal is a good example of forward thinking. In addition to agreeing commercial terms, we’ve been able to explore collaboration in areas of dataflows and reporting,” added Ice’s VP of commercial Ben McEwen.
The deal sits alongside Triller’s contract with B2B firm 7digital, which covers catalogue ingestion and reporting to labels, but not the actual licensing.