Wednesday, October 28, 2020

WMG leads funding round for 3D worlds startup Anything World | Music Ally

We had a line about a startup called Anything World in a bulletin earlier this month, intrigued by its plans to let people “create 3D worlds with your voice”.

Today, the UK-based company is revealing that WMG was the lead investor in its pre-seed funding round.

“I’m excited about the power that their technology allows within the immersive space,” said Oana Ruxandra, EVP business development and chief digital officer at WMG. “It creates exciting new opportunities for our artists to express their creativity and engage with their fans through 3D worlds and objects.”

The £500k pre-seed round actually happened earlier this year, but the involvement of WMG’s Boost Fund is being announced today alongside the launch of Anything World’s first public beta version.

Its tech works with the Unity game development engine, and promises “the ability to summon literally anything on the fly using simply your voice”. A longer explanation of how that works is here.

Stuart Dredge


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