Tuesday, October 13, 2020

US gets new #SaveLiveEventsNow campaign to support live music | Music Ally

We’ve written about the #SaveOurStages campaign in the US to support independent music venues, launched by their representative body NIVA. Now there’s another campaign, #SaveLiveEventsNow, which expands the remit to larger venues and the people who work on concerts and festivals using them.

It’s backed by a who’s who of the industry: the RIAA, Recording Academy, Live Nation, AEG Presents, Universal Music Group, key talent agencies and more.

“Saving our stages is one component of what our industry needs,” claims the new campaign’s website, making its status as a reaction to NIVA’s drive clear. “We also need to save the people who power live events so that they can bring music, theater, comedy and all kinds of culture back when the show can go on once again.”

For now, the focus is on getting people to contact members of Congress urging them to support the live industry with further measures, and on donating to industry relief funds. NIVA doesn’t appear to be involved, which we hope isn’t a sign of infighting within these important efforts.

Stuart Dredge

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