TikTok’s Creator Fund started as a $200m commitment in July to be distributed among US-based TikTokers trying to build careers on the platform. It quickly expanded to a promised $1bn over three years, with a European fund following in September aiming for $300m over three years.
Beyond those big headline numbers, though, details of how the funding works and how much money creators can make from it have been scarcer. This article on online-video industry site Tubefilter is worth a read, then.
The site has been canvassing some of the early recipients to assess the fund’s impact.
“The creators we spoke with — including Chris Klemens, Ryan Shakes, Joshua Moore, Victory Rhyder, Jen Maxwell, and Cheyenne Wise — all reported receiving RPM rates (or revenue per 1,000 views) worth roughly two to four cents,” it reported.
“Top TikTokers — like David Dobrik — could be raking in anywhere between $108,000 to $216,000 annually from the Fund, per our calculations.”
That’s still relatively small compared to the money on offer from brand partnerships for the bigger influencers, but the real impact of the fund may be lower down: at the level where people doing TikTok as a hobby can start to think about going full-time.