However, it’s relaunching this month with a bigger ambition: to be a fully fledged streaming service for hard rock and heavy metal.
“It will allow fans to stream live events, discover and rate new artists, purchase merchandise and donate funds to support bands and workers in the Covid-afflicted music community,” reported Herald Scotland, adding that Rockifi is looking to raise up to £350k to fund its next stage of development.
Veteran punk drummer Richie Ramone is one of the startup’s ambassadors, and the company says it will be focusing on various regional rock and metal scenes, including Brazil, Scandinavia and North America as well as the UK.
It’s not just about on-demand streaming of recorded music. Rockifi is pitching itself to artists as a livestreaming platform too.
“Get paid for your virtual concerts, Q&A events and new album play-throughs, and manage all your events,” explains its website. “Create unique bundles for the ultimate fan experience – combine virtual tickets, merch, album downloads and more.”
The business model for this is a flat fee added to tickets. Death metal band Ingested will be the first artist to take advantage of these features on Rockifi, with a pair of streams on 31 October – one for fans in the UK and Europe, then another for fans in North America.
It’s not the first digital music service focusing on rock and metal: Gimme Radio launched in 2017 with a radio-style streaming model.