Live radio is already one of Apple Music’s big differences to its streaming rivals. Now it’s trying out MTV-style music television, although for the most part without the VJs.
Instead, Apple Music TV is a 24-hour channel broadcasting music videos via the Apple Music and Apple TV apps, as well as on the web.
For now, it’s only available in the US, where it kicked off yesterday with a chart of the 100 all-time most streamed songs on Apple Music in that country. It’ll also broadcast livestreams and other artist events, like this Thursday’s Bruce Springsteen special, as well as clips of interviews and other content filmed for Apple Music.
“The basis of it is really contemporary hits, so a perfect hour of music programming would be Dua Lipa, Taylor Swift, Tate McRae, Zayne, J Balvin, Pink Sweats, Blackpink, Victoria Monet, Big Sean,” Apple Music’s global head of editorial and content Rachel Newman told Variety.
“It’s really contemporary, well-known hits, so if we have a sample representation of artists, it would be Drake, Dua Lipa, Cardi, B, BTS, Justin Bieber and Billie Eilish.”