Warner Music Group’s Arts Music division has been steadily growing its catalogue of kids and family music, with partners including Sesame Workshop, Mattel and Build-a-Bear Workshop.
Its latest deal is with a popular YouTube children’s music brand, Super Simple Songs. Well, with its parent company Skyship Entertainment anyway, which will be making the Super Simple Songs catalogue available through Arts Music, with Warner Chappell handling the publishing rights.
The Super Simple Songs YouTube channel has 24.6 million subscribers and 22.8bn lifetime views. In the most recent weekly chart published by online-video industry site Tubefilter, Super Simple Songs was the 36th biggest channel on YouTube with 133.4m weekly views.
Although that’s a way behind the biggest children’s music channel, Cocomelon (830.3m views that week) it’s closer to the likes of LooLoo Kids (209.1m), ChuChu TV (203m) and Pinkfong (178.2m).
For more on kids music, read the report that Music Ally and Kids Insight recently published, in partnership with UK industry bodies the BPI and ERA.