Vevo has inked a distribution deal with Australian telco, Telstra.
The tie-up will see users of Telstra’s streaming service, Telstra TV, given access to Vevo’s catalog of 450,000 videos.
Today’s news follows Vevo’s expansion into Australia and New Zealand earlier this year with the opening of a new sales office in Sydney in February.
The music video platform also hired ex Shazam exec Steve Sos to lead the company’s operation in the market.
Vevo claimed in February to have approximately 10 million monthly unique viewers in Australia and 2.2m in New Zealand.
“Being able to tap into Telstra’s impressive reach and distribution is another step towards our goal of bringing music videos back to the living room.”
Steve Sos, Vevo
“We are thrilled to partner with Telstra to bring our massive catalogue of music videos to Telstra TV” said Steve Sos, Managing Director, Australia & New Zealand, Vevo.
“Being able to tap into Telstra’s impressive reach and distribution is another step towards our goal of bringing music videos back to the living room.
“In doing so we are also able to significantly increase our growing pool of inventory on the big screen for our commercial partners.”
“We are very delighted to be bringing Vevo to our Telstra TV users.”
Rebecca Haagsma, Telstra
Rebecca Haagsma, Media Executive, Product & Technology, Telstra, added: “We are very delighted to be bringing Vevo to our Telstra TV users, offering them access to hundreds of thousands of the biggest global music videos on Australia’s leading streaming platform.
“We know our users love and enjoy the range of music content available via Telstra TV today and the addition of Vevo will only enrich that experience, and further extend on our ambition to become the best aggregator of entertainment for our customers.”Music Business Worldwide