U2 are the latest heritage artist to be getting their archive of music videos spiffed up for modern-day viewers online.
The band’s YouTube channel is relaunching as part of a collaboration between UMG’s Island Records, Interscope, UMe and UMC divisions and YouTube, with plans to spend the next year releasing remastered HD versions of U2’s music videos.
It’s kicking off today with the remastered video for ‘Stuck In A Moment You Can’t Get Out Of’, and a YouTube Premiere at 12pm EST.
The longer-term plans include unreleased live and behind-the-scenes footage as well as music videos. This is the latest extension for a deal between YouTube and Universal Music announced in June 2019, which promised to remaster nearly 1,000 music videos by the end of 2020.
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