British music industry body the BPI has a new partner: hi-fi maker Bowers & Wilkins, with a three-year deal for the latter to be involved in events and other campaigns.
B&W will be a key backer for the Hyundai Mercury Prize award, as well as the UK’s annual National Album Day, and also fortnightly online events called ‘The Record Club’.
“The Hyundai Mercury Prize, National Album Day and The Record Club all celebrate the album as the ultimate expression of an artist’s creativity, while Bowers & Wilkins enables them to tell their stories in the highest possible audio quality. We look forward to working together to bring those experiences to more music fans,” said BPI boss Geoff Taylor.
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