One of the music distribution trends of recent years has been aggressive geographic expansion, as distributors look to gain footholds in burgeoning new markets for music streaming – or those anticipated to grow rapidly in the years ahead.
TuneCore is one of those firms: it signed a deal with Tencent in China in October 2019, then opened an office in India in July this year. Now it’s launching in two more countries: Brazil and Russia, which it says are its ninth and tenth countries where it has boots on the ground.
“Both Russian and Brazilian music markets feature robust local talent, who will now be supported by TuneCore country managers on the ground as well as dedicated local language websites in Russian and Portuguese,” announced TuneCore.
The Russian office already has partnerships with local firm UMA and digital service Yandex.