Monday, September 14, 2020

Super Hi-Fi and Rotor Videos bulk up with new experts | Music Ally

It seems to be the time of year for startups to be beefing up their wise-old-heads quota with advisors and board members. The two latest examples are Super Hi-Fi and Rotor Videos.

US startup Super Hi-Fi (which we profiled last year: its tech helps streaming services with the gaps between songs, whether that’s making transitions smoother, or automatically inserting audio content, radio-style) has appointed Tristan Jehan as a ‘strategic advisor on matters of music science and technology’.

Jehan was a co-founder of music intelligence startup The Echo Nest; Spotify’s head of research after the streaming service bought that company; and most recently popped up in Israel in an interview with his views on the artist streaming-payouts debate.

Meanwhile, Rotor Videos, which uses AI technology to create music videos for artist clients, has hired a pair of industry veterans.

Former WMG exec Alex Branson will be in charge of Rotor’s partnership development, while former UMG exec Pj Dulay will head its business development. The news came as Rotor reported a 55% increase in user registrations and a 161% increase in revenues during the Covid-19 lockdown.

Stuart Dredge


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