Wednesday, September 9, 2020

Indian short-video app MX TakaTak is doing 1bn+ daily views | Music Ally

We’ve been writing about the jockeying for position in the Indian short-video apps market in the wake of TikTok’s ban there. Now another of the contenders has been talking (to the Economic Times) about its growth.

MX TakaTak says it has more than 10 million daily active users and 45 million monthly active users, with its app generating more than 1bn video views a day. And this, only a month after the app launched.

That growth hasn’t come without challenges: MX TakaTak is one of the apps that has been sent copyright violation notices by Indian film-music company T-Series, as we reported yesterday.

It’s also important to understand MX TakaTak’s background. It’s an offshoot from video streaming service MX Player (we wrote about that in March, when it had more than 175 million users in India).

Meanwhile, MX Player is part-owned by Tencent and Times Internet – the latter being the owner of music streaming service Gaana, and its short-video spin-off HotShots.

Stuart Dredge


No comments: