The ‘it’ in question being ‘looping lo-fi chillout music streams on YouTube’ of course.
Electronic artist Four Tet has what appears to be a 12-hour loop that began streaming on his YouTube channel on 23 September.
There’s no obvious commercial aim in mind, although we’d be interested in the economics of a constantly-looping artist stream on YouTube. Our favourite comment so far in the stream’s chat section: “Yo are Four Tet okay this has been going on for days”.
Update: at the time of writing, the stream is no longer available.