Facebook Watch is the dedicated video hub on Facebook, and it’s one of the main places that official music videos live on the social network, since that content was added in late July in the US.
Now Facebook has provided an update on how popular Facebook Watch is. “Today, more than 1.25 billion people visit Watch every month to discover and share videos from millions of creators and publishers,” revealed Facebook’s head of video products Paresh Rajwat in a blog post.
That stat represents growth from the 720 million monthly visitors that Watch had in June 2019, the last time Facebook announced numbers for it. The social network ended Q2 this year with 2.7 billion monthly active users overall, so that means around 46% of them are visiting Watch.
Note, Facebook hasn’t given any additional figures for how much time those people are spending in Watch, or how it breaks down between people who use it heavily, versus those who just visit it once or twice a month.