When the going gets tough for the long-form album format, the tough get going on a campaign to persuade people to listen to albums.
Billy Ocean is one of the ambassadors for the third National Album Day in the UK, alongside Blossoms, La Roux, The Psychedelic Furs and Toyah Willcox.
Taking place on 10 October, it’s an event dreamed up by industry bodies the BPI and ERA, with support from broadcaster the BBC and other industry partners.
As you may have guessed from the lineup of ambassadors, there’s a 1980s theme this year, with the overriding aim still being to promote the album format (including a bunch of reissues and box-set releases).
It’s happening in a year when every day has been an album celebration day, thanks to the popularity of the Tim’s Twitter Listening Party movement launched out of the UK by Charlatans frontman Tim Burgess.