The new Katy Perry album comes out tomorrow (28 August) and ‘Smile’ will be accompanied by its own promotional game. It’s a partnership with computing brand Dell – or rather, with its high-end gaming sub-brand Alienware.
The game is called Katy Quest, and from the clip shared by Perry on her socials, it appears to be a collection of circus-themed mini-games, riffing off the theme of the video for the album’s title track.
The video also featured some of Alienware’s gaming PCs and accessories, so it’s a neatly-packaged marketing partnership.
There’s a charitable angle too: the game will help to raise money for the MusiCares and Extra Life charities, although we’ll have to wait for its release tomorrow to find out if that’s about donations, or if the game will be charged for in some way.