Thursday, August 27, 2020

eMusic gets into livestreaming with eMusicLive launch | Music Ally

The last time we checked in on eMusic, it had just launched its eMU token as part of a blockchain drive, while its boss had joined the board of B2B firm 7digital. A few months on, the two companies are hopping aboard the livestreaming bandwagon.

eMusic is launching a platform called eMusicLive, which it says will be a way for artists to put on virtual concerts and earn money from them “by bundling ticketing, music sales, merchandise and collectibles” as well as signing sponsorship deals.

These performances might be hosted directly on eMusicLive, but artists can also embed their livestreams from YouTube, Twitch and Instagram.

“The platform facilitates real-time VIP experiences, Q&A and virtual rewards all within an end-to-end, closed-loop system,” added its announcement. eMusic will kick off with 20 performances from independent artists in the coming weeks.

Stuart Dredge


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