The mobile games industry is one of the sectors benefitting from the Covid-19 pandemic, at least in terms of people’s engagement with its products.
According to analytics firm App Annie, there were an average of 1bn mobile game downloads a week during the second quarter of this year, up by 20% year-on-year.
“Quarantined consumers also set new quarterly records for consumer spend in mobile games, with over $19 billion spent on purchases through the app stores in Q2 2020 — the largest quarter ever,” it explained, adding that by the end of this year, mobile games will be generating more than three times the revenues of console games.
Separately, App Annie has also published some stats on app downloads in Q2 2020 more generally: people downloaded nearly 35bn new apps during the quarter, and averaged more than 200bn monthly hours using apps – up 40% year-on-year – spending $27bn on and in those apps.
Games accounted for more than 72% of that spending.
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