Friday, July 10, 2020

Spotify’s Discover Weekly has driven 2.3bn hours of listening | Music Ally

Spotify’s algorithm tried to make us stream R3HAB and we said… yes, yes, yes!

The streaming service is celebrating the fifth birthday of its algo-personalised ‘Discover Weekly’ playlist by revealing that Moroccan-Dutch DJ R3HAB is the ‘most discovered’ artist from the playlist in the most countries – 16 – since its launch in 2015.

There’s also a big number: Spotify listeners streamed more than 2.3bn hours from their ‘Discover Weekly’ playlists between July 2015 and June 2020.

As an artist, R3HAB predates the playlist by some time, since he’s been releasing tracks since 2008. However, his two studio albums came out in 2017 and 2018, so ‘Discover Weekly’ has clearly played a role in his rise.

At the time of writing, he’s the 94th most popular artist on Spotify with 23.1 million monthly listeners. And like so many other musicians on the platform, his biggest single city for listening is Mexico City.

Eamonn Forde


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