Friday, July 24, 2020

Sony Music dives deeper into independent Indian hip-hop with Raftaar | Music Ally

One of the trends that's been bubbling for a while now in India is the rise of independent hip-hop.

Note, 'independent' in this context means 'independent from the film-music industry' more than it does 'independent from major labels' – Sony Music in particular has been active in signing rappers from the independent scenes in India. You can read more about that in this piece journalist Amit Gurbaxani wrote for us in November last year.

Anyway, there's more news today: Sony Music India has signed an exclusive deal with rapper Raftaar, including a partnership with the independent label that he co-founded, Kalamkaar.

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Stuart Dredge


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