UK firm Shodement has been building its ‘talent network’ since 2012, working on music projects and developing artists – the latter including investment, signing brand deals, booking live shows, managing releases and building fanbases.
It also has a creative agency division working with big brands of all stripes, and runs events and festivals. Now it’s also in the apps game, spurred by the current coronavirus pandemic.
“When Covid-19 hit, we saw an increased demand for our services, whilst most of our artists remained unaffected, generating thousands per month in revenue. This led us to build our own AI driven app that could make our resources accessible to artists worldwide,” said MD Jay Lamusica.
“The process is simple – you sign up, the app examines your music, brand, social media and fans automatically and our built-in A&R’s will design your personalised growth strategy automatically.”
The company has high hopes for the app’s impact. “We believe our digital imprint will create the Russ, AJ Tracey, Jorja Smith and Burna Boy of the future…”