Veeps! Another new livestreaming startup for artists? Actually, no, this one’s been around since 2017, and was founded by Benji and Joel Madden from rock band Good Charlotte.
It’s a platform for ticketed livestreams, and the latest artist to sign up is a biggie: former One Direction star Liam Payne. He’s going to be launching a series of ticketed livestreams on Veeps, starting on 17 July, with fans able to pay what they want (well, above a minimum spend of $10) to watch a fully-produced, full-band show broadcast from a music venue.
And, as with other platforms, there’s the promise of interactivity during the set: “Using a series of special effects and features, Liam will be uniquely equipped to interact with his audience during the show,” explained the announcement.
Spotify is also involved: the first show’s tickets will be presold to Payne’s keenest fans via the streaming service’s Fans First program.
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