Thursday, July 9, 2020

Liam Payne set to launch ticketed livestreams on Veeps | Music Ally

Veeps! Another new livestreaming startup for artists? Actually, no, this one’s been around since 2017, and was founded by Benji and Joel Madden from rock band Good Charlotte.

It’s a platform for ticketed livestreams, and the latest artist to sign up is a biggie: former One Direction star Liam Payne. He’s going to be launching a series of ticketed livestreams on Veeps, starting on 17 July, with fans able to pay what they want (well, above a minimum spend of $10) to watch a fully-produced, full-band show broadcast from a music venue.

And, as with other platforms, there’s the promise of interactivity during the set: “Using a series of special effects and features, Liam will be uniquely equipped to interact with his audience during the show,” explained the announcement.

Spotify is also involved: the first show’s tickets will be presold to Payne’s keenest fans via the streaming service’s Fans First program.

Stuart Dredge


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