Warner Chappell Music has announced the opening of a new office in Shanghai.
It’s the major publisher’s second office in mainland China.
Monica Lee, President, Warner Chappell Music Asia, said: “Shanghai has an incredible music scene and many songwriters move here from across China to pursue their careers. The city is also home to many of China’s advertising, brand and entertainment businesses, so it’s the logical place to open our new office that’ll complement our existing presence in Beijing.”
Guy Moot, Co-Chair & CEO, and Carianne Marshall, Co-Chair & COO, of Warner Chappell Music, added: “We’re committed to growing the presence of Warner Chappell Music in Asia, and our new office in Shanghai is a significant milestone on that journey. There are so many exciting publishing opportunities in China, and we’re looking forward to better connecting local songwriters and brands with our global network.”
There are so many exciting publishing opportunities in China, and we’re looking forward to better connecting local songwriters and brands with our global network.”
Guy Moot & Carianne Marshall, Warner Chappell Music (pictured)
China is one of the fastest-growing music markets in the world, with large numbers of fans subscribing to a range of digital services, including KuGou, KuWo, NetEase Cloud Music and QQ Music. Many of these platforms drive significant revenue from karaoke and live streaming services, which primarily utilise publishing rights.
Warner Chappell Music struck a deal with NetEase Cloud Music in May, as part of its expansion strategy in Greater China.
The publisher has also added several local writers and artists to its roster, including Mandarin pop star A-Lin earlier this year.Music Business Worldwide