Canadian startup Lucid has launched its first music app, called Vibe.
The app “draws upon cognitive science, music theory, and artificial intelligence to develop a personalised profile for each user” before offering them playlists “to help you reach a mental goal”. Said goals including calm, focus, sleep, energise and ambience – the latter is a mixture of 3D binaural beats and nature sounds. In other words, it’s all about wellbeing and matching music to moods – area that has previously been explored by apps including Endel, Mubert and Wave, not to mention the big meditation apps like Calm and Headspace, and the mood-focused playlists on the big streaming services.
In a post on Product Hunt, Lucid CEO Zach McMahon explained that Vibe is using a neural network for its recommendations, and that the app is also “undergoing pre-clinical trials to validate music as medicine”. The business model is freemium: to access all the categories and content people will pay a monthly or annual subscription.