Here’s more evidence that one of the big winners of the Covid-19 lockdown period, musically speaking, is nursery rhymes for children.
US-based channel Cocomelon has become the first YouTube channel ever to do more than 1bn views in a single week. That’s according to online-video industry site Tubefilter’s latest chart, using data from analytics firm Gospel Stats (i.e. this is external analysis, not a YouTube announcement). It claims that Cocomelon notched up 1.04bn views in the week of 11-17 May 2020, which was more than 328m more than second-placed T-Series.
Cocomelon’s weekly views have grown by 94% since the week of 6-12 January, when the channel did 536.5m views. Cocomelon has 82.2 million subscribers on YouTube, and is one of the most established nursery-rhyme channels on the platform, having joined in 2006.
Back catalogue is a big part of its view count: Cocomelon published eight new videos in April, and four of those were 34-minute-plus compilations of existing songs and accompanying 3D animation.