There’s no doubt that the Covid-19 pandemic is going to have a big, negative impact on all kinds of industries this year. It’s also true that for some sectors and companies that might have had a disappointing year anyway, the pandemic is a convenient thing to blame. Magic Leap, for example. And perhaps the entire ‘XR’ (a catch-all acronym covering augmented, virtual and mixed reality) to boot.
Research firm SuperData has revised its forecasts for XR hardware and consumer software sales in 2020 downwards, from $7.7bn to $6.3bn. “The impact of COVID-19 has been felt throughout the industry,” noted its blog post. “Products that performed particularly well during the holidays sold out as COVID-19 shut down factories and prevented new devices from being manufactured.” It also claims that “falling sales are due to a lack of supply, not demand” although our previous analysis of SuperData’s Q4 2019 sales estimates tells a different story.
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