With parents across the world still getting to grips with home-schooling as a result of the coronavirus pandemic and associated social-distancing measures, digital services aimed at children are having a big moment in the spotlight.
Spotify had already launched its Spotify Kids app in a range of countries, but yesterday it expanded to the world’s biggest music market – the US – as well as Canada and France.
The app now has more than 125 playlists curated with children in mind, and 8,000 songs chosen from Spotify’s wider catalogue – 30% more than when the app first launched. Spotify also promised “totally unique” content produced with partners including Disney Music Group, Kidz Bop and Nickelodeon to come.
In separate Spotify news, it has launched a new ‘contemporary country’ playlist called ‘Indigo’, focusing on “artists who span country subgenres from pop and Americana to bluegrass but stick close to country’s roots in some of their songs”. It’ll sit alongside emerging-artists-focused ‘New Boots’ (which has 690k followers) in Spotify’s second tier of country playlists, behind flagship ‘Hot Country’ (which has 5.7 million).