Monday, March 9, 2020

Carrie Underwood launches fit52, her own fitness app | Music Ally

American artist Carrie Underwood has a new sideline in 2020: as a fitness guru. Her book ‘Find Your Path: Honor Your Body, Fuel Your Soul and Get Strong with the Fit52 Life’ came out last week, complete with a deck of 52 cards that help people exercise at home. Now, to borrow a phrase from the 2010s: there’s an app for that. It’s also called Fit52, with a digitised version of the deck of cards.

“Every card reveals an exercise and number of reps, removing boredom from repetitive fitness routines by offering a variety of fresh workouts,” as it explains. People can choose their own ‘path’ according to their level of fitness, including one that apes Underwood’s own fitness routine. As with other non-celebrity apps in this category, the business model is subscription: people can try fit52 for 14 days on a free trial, but will then need to pay $7.99 a month, $19.99 a quarter or $51.99 a year to continue using it. As far as we can tell, Underwood’s music isn’t part of the app at this point.

Rocio Sanchez


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