Apple Corps, Ltd. and The Thread Shop, Sony Music Entertainment’s merchandising division have entered into a broad partnership to develop new merchandise, licensing, retail and ecommerce opportunities for The Beatles in North America.
The Thread Shop will work closely with Apple Corps to expand The Beatles’ brand presence in the US and throughout the region by creating new apparel, products and collaborations.
In connection with the agreement between Apple Corps and Sony Music, Joe Marziotto has joined the Thread Shop Team as Vice President, Licensing & Marketing to continue active Beatles licensing relationships and develop new opportunities for the band in partnership with Apple Corps.
He reports to Howard Lau, Head of The Thread Shop.
The Thread Shop will design, develop, sell and license all-new original offerings from The Beatles, as well new Beatles partnerships.
New merchandise from The Beatles will be made available across The Thread Shop’s network of major retail chains and independent retailers.
The Thread Shop will also operate The Beatles North America direct-to-consumer commerce site, usastore.thebeatles.com.
The first wave of The Beatles merchandise collection will be introduced with a Beatles holiday pop-up store in New York City from December 11 through December 22.
The pop-up will showcase new apparel designs as well an assortment of licensed Beatles clothing, toys, and other branded products including turntables and a pinball machine, and more.
“We are tremendously honored that they have entrusted The Thread Shop with their iconic brand, and we look forward to sharing their extraordinary vision with fans.”
Richard Story, President, Sony Music Entertainment
Richard Story, President, Commercial Music Group, Sony Music Entertainment, said: “More than a half-century after Beatlemania first broke out in the US, The Beatles remain an unmatched cultural force in our society.
“Their revolutionary achievements continue to inspire artists and thinkers across borders, cultures, and generations.
“We are tremendously honored that they have entrusted The Thread Shop with their iconic brand, and we look forward to sharing their extraordinary vision with fans.”Music Business Worldwide