Deezer has added UK-based artists Aitch, L Devine and Easy Life to the Deezer NEXT program.
Deezer’s annual artist development initiative NEXT launched in 2017 and provides artists with 12 months of dedicated support from its Artist Marketing and Editorial teams.
This includes playlisting and creative marketing campaigns involving special content, fan events and social media amplification.
A new addition this year is the dedicated Deezer NEXT Channel featuring exclusive content from the NEXT artists including live sessions and curated playlists.
The latest UK NEXT artist lineup joins Jade Bird and Hamzaa as UK picks for 2019.
Previous Deezer NEXT Alumni including Jorja Smith, Rag‘n’Bone Man and Anne-Marie, the current Deezer NEXT 2019 artists have already collectively experienced a 282% stream increase since the program began this year.
According to Deezer, January’s global pick Lewis Capaldi has also seen a boom of 854% in fans / 244% in monthly streams on Deezer since the start of the program, while Sam Fender experienced a 225% in fans / 424% increase in monthly streams.
The UK Next acts include L Devine, is a rising star from Whitley Bay, who has released two EPs, Peer Pressure and Growing Pains.
Manchester rapper Aitch has had a Top 10 single with Taste (Make It Shake) and features on some of 2019’s biggest UK rap hits.
Leicester five-piece Easy Life’s music spans hip-hop, R&B and electronic with pop hooks, as showcased in their first two singles, Spaceships and Creature Habits.
Nigel Harding, Deezer
Easy Life said: “Omfg gassed to be chosen as part of Deezer NEXT! Check out our music on Deezer. Enjoy yallllllllll.”
L Devine said: “I’m so happy to be a Deezer NEXT artist for 2019. I see so many of my fans discovering my music through Deezer so it’s great to be championed by them. I’ve seen how the support from Deezer has impacted artists like Sam Fender, Jorja Smith and Lewis Capaldi so it’s really exciting to be selected. Thank you.”
Aitch added: “Honoured to be selected, let’s get CRACKING, Can’t wait to be dropping some more music and reach out to different audiences. Gonna end this year on a high. Safe.”
Nigel Harding, Deezer’s VP of Artist Marketing, said: “The UK is brimming with incredible rising artists, and every year for NEXT, we hand-pick the talent we believe has huge potential.
“We’re so excited to champion even more incredible artists and support their journey in bringing their music to new fans across the country and the world.”
Meanwhile, the global NEXT acts are Colombian Reggaeton singer Manuel Turizo and French-American R&B pop singer Lolo Zouaï, who follow in the footsteps of Lewis Capaldi, a former UK pick who became Deezer NEXT’s global priority in January.
Deezer recently launched a new website and social media campaign to publicly champion a user-centric payment system (UCPS) and is planning to launch a pilot in France early next year – if it can get rightsholders onboard.Music Business Worldwide