Live experience and events agency BeSixth has appointed Jon Leshay as Head of Global Strategic Partnerships and Branding.
Leshay will lead the agency’s US activities from his base in Los Angeles.
Recruiting Leshay gives the recently-launched agency a foothold in the United States, having already opened offices in London and Sydney.
BeSixth was launched by the founders of MAMA and youth specialists Campus Group.
Leshay spent the better part of two decades at major record labels in the United States, becoming the youngest ever Senior Vice President at Elektra Records in New York before signing with Columbia Records, where he oversaw artist development and international marketing.
A later senior post at Warner Bros. in Los Angeles saw him help break new artists of all musical genres.
He has since forged strong relationships with the likes of GAP, Nissan, Dove, Neutrogena, a variety of film studios, television networks and music outlets.
Leshay’s remit includes overseeing the global development of the agency.
“I can’t wait to introduce the BeSixth brand and creative approach, not just to the US market, but to brands and talent who extend themselves globally. It’s the perfect time to get involved.”
Jon Leshay
Leshay said: “I’m thrilled to be joining such an exciting and ambitious company. BeSixth have an innate ability to look at strategies on a global level from a 30,000-foot perspective, which played a key role in my decision to join the agency.
“I can’t wait to introduce the BeSixth brand and creative approach, not just to the US market, but to brands and talent who extend themselves globally. It’s the perfect time to get involved.”
“From regional to national and international levels, his ability to bring creative ideas to life will play a key role in BeSixth’s vision to become the world’s leading live experience agency.”
Dean James, BeSixth
Dean James, Founder and Chairman of BeSixth, added: “With a proven track record of delivering powerful campaigns that bring together the worlds of brands, music, film, television and talent management, Leshay is uniquely placed to deliver on the needs of artists and brands – having curated campaigns, events and alliances for both across the globe.
“From regional to national and international levels, his ability to bring creative ideas to life will play a key role in BeSixth’s vision to become the world’s leading live experience agency.”
Music Business Worldwide
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