Shake it off, Kelly Clarkson effectively told Taylor Swift, by re-recording and releasing the hits that Scooter Braun now controls after acquiring her former record label, Big Machine. Swift called the sale her "worst case scenario;" and re-recordings would both give her control of the new masters and devalue Braun's $300 million purchase.
"This is what happens when you sign a deal at fifteen to someone for whom the term ‘loyalty’ is clearly just a contractual concept," Swift wrote in a candid Tumblr post which she signed "Sad and grossed out." Swift recently signed to Universal, but Big Machine and now Braun controls all of her prior multi-platinum recordings.
Record Contracts & 39 Million Sold
Many record contracts allow artists to record new versions of the same songs 5 years after they were first released. If Swift's contract states five years, she could re-record her first five hit albums which collectively have sold more than 39 million copies in the US.
"U should go in & re-record all the songs that U don’t own the masters on," Clarkson tweeted encouraging Swift to ad "brand new art & some kind of incentive so fans will no longer buy the old versions."
@taylorswift13 just a thought, U should go in & re-record all the songs that U don’t own the masters on exactly how U did them but put brand new art & some kind of incentive so fans will no longer buy the old versions. I’d buy all of the new versions just to prove a point 💁🏼♀️— Kelly Clarkson (@kellyclarkson) July 13, 2019