Apple is hosting a concert series called Up Next Live this summer featuring past and present Apple Music ‘Up Next’ artists.
All shows will be hosted after hours in Apple stores in Milan, San Francisco, Brooklyn, Paris, London, Chicago and Washington, D.C.
The lineup Features Bad Bunny (pictured), Daniel Caesar, Khalid, Ashley McBryde, King Princess, Lewis Capaldi and Jessie Reyez.
Apple Music Up Next is a monthly program showcasing new artists chosen by Apple Music tastemakers and editors.
The program also includes a curated playlist full featuring new artists across genres from arund the world.
Each artist on the Up Next Live roster has been featured as an Apple Music Up Next artist in the monthly program or through the playlist.
The first performances takes place on July 9 with Bad Bunny at Apple Piazza Liberty in Milan.
“The impact [of being part of Up Next] can be seen in everything, in numbers, in plays, in shows.”
Bad Bunny said: “The impact [of being part of Up Next] can be seen in everything, in numbers, in plays, in shows.
“There are a lot of fans that, when I go out in the street in the US, people who do not speak Spanish, I think they will not know me and they stop me, they ask me for pictures and they sing my songs.
“It helped me very much to make myself known in a market different from mine, not only the USA, but in places where Spanish is not spoken or where perhaps Latin music does not dominate, exposing my music and giving people the opportunity to get to know what I do.”Music Business Worldwide