As video continues to play an ever-growing role in music discovery, creating quality video content could be your ticket to discovery. The price tag associated with creating a well produced music video can often be intimidating, but how much does a music video actually cost?
Guest post by James Shotwell of Haulix
Video is playing an increasingly important role in music discovery, which means you could be one clip away from stardom.
Like it or not, creating great video content is key to succeeding in music today. The digital generation has embraced visual media far more than their parents, in part because of how easy it is to access, and that trend is likely not going to change. Video is everywhere. You can watch countless hours of visual entertainment for free with just a few clicks anywhere on the planet, with thousands of additional hours of content being uploaded every day.
YouTube consistently ranks as one of the top places to discover talent, which means a great music video could be your key to breaking away from the competition. But how much do videos cost? Indie Mogul may have the answer.
In a new video shared to their YouTube channel, the team at Indie Mogul sat down with a music video producer who has worked with a variety of talent to examine the cost behind three recent viral videos. The producer explains how the videos were made, how much time they required, how many people were likely involved, and sheds light on the cost associated with each clip.
The big takeaway is that cost does not equal quality. No one can guarantee a music video will perform well, nor can any amount of money spent. Successful music videos require a great talent, a great song, and a great team of people working together to create something that has an intangible quality of uniqueness. The clip, for lack of a better phrase, needs to captivate viewers.
Watch the full video from Indie Mogul below. If you want more video content related to life in the music business, head over to our YouTube channel and subscribe today.
James Shotwell is the Director of Customer Engagement at Haulix and host of the company's podcast, Inside Music. He is also a public speaker known for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His bylines include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound, and Under The Gun Review, among other popular outlets.